Murchison Consulting Group · Free Tool

The Funnel Auditor

Enter your business metrics below. In 5 minutes, you'll know exactly which phase of the RISE Framework you're stuck in, where your funnel is leaking, and the prioritized moves to fix it.

5 minutes · 100% free · No pitch
Section 0 · Your Business

Start with the basics.

Before we audit your funnel, tell us about your business and what you're trying to build.

Describe who you serve in one clear sentence. (Example: "Black women small business owners in their first three years who are posting daily but can't close sales.")
What does your business need to make each month?
Where do you show up most to attract clients?
This changes how we measure your Stage 3 and Stage 4 conversion data.
Stage 1 · Awareness

Are enough of the right people seeing you?

This is the top of your funnel. If Awareness is broken, nothing else matters — nobody will ever see the rest.

Total views across your primary platform in the last 30 days. Find this in TikTok Studio, Instagram Insights, or your platform's analytics.
Total engagements (likes + comments + shares + saves) divided by views, times 100. Most platforms show this directly in analytics.
Stage 2 · Interest

Is your content making them want more?

People see you — but do they click through, download, or take a next step? This is where most content creators lose 90% of their audience without knowing it.

Of the people who view your content, what percent click through to your link-in-bio or website? Most platforms show this in analytics.
How many people joined your email list in the last 30 days via freebie, newsletter signup, or other opt-in?
Stage 3 · Decision

Are they taking the next step?

People are on your site, product page, or booking page. Are they actually taking action? This is where positioning, pricing, and trust get tested.

How many unique people visit your website, store, or booking page each month?
Of your website visitors, what percent actually book a discovery call? (Booked calls ÷ total visitors × 100)
Stage 4 · Action

Are they buying?

This is where strategy meets revenue. Your sales metrics tell us whether your offer, pricing, and sales process are working.

Your actual revenue from the last 30 days — everything combined (products, services, coaching, etc.).
Of every 10 discovery calls you had in the last 90 days, how many turned into paying clients? (If you had 10 calls and closed 2, that's 20%.)
Stage 5 · Advocacy

Are they coming back and bringing others?

Happy clients fuel predictable growth through repeat purchases, referrals, and reviews. If Stage 5 is empty, you're stuck in a perpetual cold-lead machine.

Of customers who bought in the last 6 months, what percent came back to buy again?
Total written or video reviews.
New clients who came from a referral.
Your RISE Phase Diagnosis
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Your Funnel Scorecard

Here's how each stage of your funnel is performing against 2026 industry benchmarks.

The Specific Gaps We Found

These are the leaks in your funnel, in order of impact.

Your Prioritized Roadmap

Don't try to fix everything at once. Work these in order — each builds on the last.

Want me to walk you through this on a call?

Book a RISE Clarity Call and we'll diagnose your specific gaps together, live. 30 minutes. $67 — credited to your first month if you enroll in the 1:1 program.

Book a RISE Clarity Call — $67

These benchmarks are universal 2026 industry averages drawn from Socialinsider, Buffer, and coaching-industry data. Your specific niche may vary — book a Clarity Call to get benchmarks specific to your industry.